Jack Daniels do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. Jack Daniels charcoal mellow their whiskey drop by drop, then let it age in their own handcrafted barrels. And they don’t follow a calendar. Jack Daniels Tennessee Sippin’ Whiskey is ready only when their tasters say it is. They use their senses, just like Jack Daniel himself did. In fact, more than a century later, jack Daniels Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And, of course, by the way it tastes.